Annual Ginny Valentine Badge of Courage Awards recognize bravery in market researchers
#ginnyvalentine / www.ginnyvalentine.com
In 2012, in partnership with the Research Liberation Front, the Ginny Valentine [Badge of Courage] Awards were born to continue Ginny’s legacy of bravery in research. Unlike other market research awards, which typically celebrate marketing success or methodological rigor, this award is given to researchers (client companies or suppliers) who fought long odds and showed exceptional determination to produce great market research. It recognizes researchers who stand out not only for their bravery but also for their contributions developing new research approaches, setting up new ventures, persevering through controversial projects, pioneering new approaches in a client organization, or even facing physical danger in the course of their work. Yearly worldwide nominations come from every part of the research industry. This year’s awards ceremony took place in June at the IIeX North America conference in Atlanta.
Virginia “Ginny” Valentine was an award-winning pioneer who brought semiotics to market research in the UK. Before her passing in 2010, Ginny touched the lives of so many who remember her generosity of spirit and her words of encouragement. In 2012, in partnership with the Research Liberation Front, the Ginny Valentine [Badge of Courage] Awards were born to continue her legacy of bravery in research.
Please consider joining the ranks of the 30 winners from 4 continents by submitting a nomination for a brave researcher you know, novices and veterans welcome. Recent winners have been recognized for the following acts of bravery: