Presentations

    Below are all available PDFs of presentation decks from IIeX Latin America 2015!

    9:00AM

    • Learning from Emotions to Enhance P&G Demo Development
      by Carlos Gonzalez (P&G) & Alex Slater (Real Eyes): [PDF]

    9:20AM

    • Digital & Media Trends in 2015
      by Enrique Gonzalez (Millward Brown Mexico): [PDF]

    9:40AM

    • Connecting Dots Through Research
      by Heriberto Lopez (AMAI): [PDF]

    10:00AM

    • Innovate or Die
      by Shane Skillen (Hotspex): [PDF]

    10:20AM

    • Virtual Reality: Advancing Marketing Research… And Visualizing a Better World
      by Jason Brooks (LRW): [PDF]

    11:00AM

    • More Than the Sum of Its Parts: Integrating Traditional Research with Big Data Analytics
      by Greg Mishkin (Market Strategies International): [PDF]

    11:20AM

    • The Future of Tracking
      by Juan Mario Ramon (TNS Mexico): [PDF]

    11:40AM

    • The Short Answer is No
      by Laura Bright (GDVGroup): [PDF]

    12:00PM

    • Juay the Meme: Brands in the Meme Era
      by Priscila Arámburu & Salvador Aceves (SocialDecode): [PDF]

    12:20PM

    • Visualizing Culture
      by Tim Stock (scenarioDNA): [PDF]

    12:40PM

    • Mobile: The New Driver of Disruptive Innovation
      by Gustavo Ross (Mobile Interactions)

    2:00PM

    • What If Good Enough Was Good Enough?
      by Ryan Barry (ZappiStore): [PDF]

    2:20PM

    • The Silicon Valley Effect in the Research World
      by Ramon Escobar (Survmetrics): [PDF]

    2:40PM

    • Real Success from Real-Time Research
      by Marcello Garritano (MESH Experience) & Xiomara Martin Matos (Unilever): [PDF]

    3:00PM

    • A Digital Disconnect in Market Research?
      by Adriana Rocha (ecGlobal): [PDF]

    3:20PM

    • Why Ask if You Can Observe? Digital Behavioral Research is Here…
      by Luis Noriega (Netquest): [PDF]

    4:00PM

    • Latin America Rising! Achieving Success With Technology Research Solutions
      by Rebecca West & Andrea Lostaunau (Civicom): [PDF]

    4:20PM

    • What About Alternative Research? Good, Bad, Both, None?
      by Mario Gutierrez (SCA): [PDF]

    4:40PM

    • Making a Case for Relationships
      by Ana Paula Tostado (Communispace): [PDF]

    5:00PM

    • A New Research Workflow for the 21st Century
      by Cristina De la Peña (Synapbox): [PDF]

    5:20PM

    • Neuroscience Meets Wearables
      by Maria Lopez (usenns): [PDF]

     

    9:00AM

    • Who in the World Are We Talking to? Highlights From the 2014 GRIT Consumer Participation in Research Report
      by Eric Meerkamper (RIWI): [PDF]

    9:20AM

    • Measuring the Real World
      by Maria Fernanda Cantu (Manzara): [PDF]

    9:40AM

    • If Today We Can Do Real-Time… What Is Next Is a Quality Service Program
      by Rafael Cespedes (Provokers): [PDF]

    10:00AM

    • Ginny Valentine Panel
      with panelists Marcello Garritano (MESH Experience), Gabriela Alcalá Sáenzm (MARES), Montserrat Guzman (Inter-View Partners), Alejandra Montemayor (Gepp)

    10:20AM

    • Can the Mobile Research Industry Remain Agnostic?
      by Daniel Cunill (Lumi): [PDF]

    11:00AM

    • How Scoring a Goal is Like Storytelling
      by Andres Muguira (QuestionPro): [PDF]

    11:20AM

    • The Big Lie: We’re All Storytellers
      by Emiliano Liviero Martina (Provokers): [PDF]

    11:40AM

    • Microsoft and Infotools Turns Insights Farmers Into Miners
      by Patricio Pagani (Infotools): [PDF]

    12:00PM

    • Workshop: The Future of the Industry
      by Patricio Pagani (Infotools): [PDF]

    2:00PM

    • Latino Acculturation, U.S. Latinization, and the New Americanos
      by Ricardo Lopez (Hispanic Research): [PDF]

    2:20PM

    • Big Changes in Customer Experience = Big Opportunity
      by Mike Bare & Carmen Walton (BARE International): [PDF]

    2:40PM

    • Breakthroughs in Qual: Using Virtual Video Ethnographies to Deeply Understand the Latin Millennial
      by Felipe Viyella (CASA Demographics): [PDF]

    3:00PM

    • The Evolution of Our Latin American Consumers
      by Pamela Gonzalez (Discovery Communications): [PDF]

    3:20PM

    • Understanding Media Usage Among Millenials From the Bottom of the Pyramid
      by Karina Vega & Aline Ross Guriola (LEXIA Insights Solutions): [PDF]

    4:00PM

    • Leave No Data Behind: Maximizing Your Online Potential
      by Anibal Cantarian (Ipsos): [PDF]

    4:20PM

    • Trendhunting, the Science of Shaping the Future
      by Gabriella Arriaga (Leonardo1452): [PDF]

    4:40PM

    • Breakthrough Innovation
      by Victor Manuel Hidalgo (Nielsen): [PDF]

    5:00PM

    • The Intersection Between UX and Innovation
      by Emiliano Horcada (Globant): [PDF]