Alejandro Tanco – Firefly Millward Brown

Director Andean Region- Firefly Millward Brown (Colombia)

Alejandro is the Andean Region Director for Firefly, the qualitative division of MillwardBrown. One of his abilities is having a holistic appreciation of the marketplace reality, Aiding clients in appreciating his capacity for interpretation and actionable recommendations.

Anthropologist (from University of the Andes – COL), and trained in systems thinking (KCC/Human Systems –COL). This training has given him the ability to integrate multiple variables of consumer understanding and marketplace reality with the business vision.  Together with Hernan, they have been awarded two global innovation awards within Kantar, as well as Speakers at ESOMAR, and GfK’s Global SUMMIT.

Alejandro’s work experience includes Country Manager GfK CAM, Account director, and Regional Human Resources role for Graphics and Publishing in Argentina and Colombia.


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