Alicia Calderón – The Coca-Cola Company

Knowledge & Insight Manager / División South Latin – The Coca-Cola Company (Peru)


10+ years of experience in market research in development and management of marketing strategies , communication and innovation through the promotion and development of new methodologies.

Degree in Social Psychology PUCP with a Diploma of Advanced Studies at the University of the Basque Country in Social Psychology and Methodology of Behavioural Science and doctoral candidate from the same institution.

She has taught at the undergraduate Career Psychology PUCP courses : Practice Social Psychology , Social Cognition , Psychology of Social Communication Thesis Seminar and Pre – Professional.


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