Ana Luisa Orbegoso – Starscamp

Directora de Innovación y  Socia Fundadora de Starscamp, Centro de Emprendimiento e Innovación (Perú)


Specialist in innovation with over 20 years of experience . She has been Corporate Director of Innovation at Belcorp with the task of incorporating innovation as a lever of growth throughout the organization. She was previously in charge of the management of the brand L’ Bel for 4 years, led the repositioning and achieved an increase of more than 50 % and improved 12 pts on sales profit. Previously she led Innovation and Development for fragrances and treatment, responsible for the creating new products . Over 50% of the top 20 fragrances in Belcorp were developed during her tenure . She teaches in the Specialization Program in Innovation here at University of the Pacific. She has continued training at Stanford, Hiper Island, and Kellogg in innovation and branding. Ana Luisa has an MBA from the University of the Pacific.



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