Cristina Leo – PepsiCo

Consumer Strategy & Insights Manager – PepsiCo (Venezuela)

Cristina Leo joined Pepsico Foods division in 2009 in Venezuela. She currently heads up the Consumer Strategy & Insights team for Frito Lay, Quaker and Gamesa business units in the Caribbean & Central America cluster, based in Guatemala. Cristina has over 10 years’ experience in consumer understanding, data analytics, marketing research & strategy in multiple Latin American countries.


Company Website

Related Sessions

View full schedule