Daniel Castejon – BMC Innovation Company

Partner & General Contents Director at BMC Innovation Company (Argentina)

Co-founder and CEO of Content BMC Innovation Company, a global outfit dedicated to the development of strategic innovation in marketing and business, with offices in Argentina, Mexico, USA, Spain and Colombia, and a global team that looks after customers beyond the geography of the office network. Clients are mostly FMCG (Fast Moving Consumer Goods). Some current customers include Bimbo, Coca-Cola, Unilever, Google, BBVA, Banco Galicia, Kraft, Nestle, Kellogg, Nutrexpa Group, Kimberly Clark, SCA, & Laureate Group. Daniel has a Bachelor of Business Administration and Public Accountant and holds an MBA with a specialization in Marketing and Strategy, as well as a Masters in Sociology. His more than 20 years experience in marketing roles, experience in branding & communication, development and implementation of competitive strategies, study of trends as applied to business, communication campaigns and market research, has brought him numerous awards such as: 1) Grand Prix FIAP 1998. Radio Campaign Give me the money”. British Cultural Liceo customer. 2) Golden Eagle Festival of Creativity 1999 Mexico Campaign “Give me the money”. Customer Liceo Cultural British and 3) Mercury Prize Argentina Marketing Association “Best Integrated Marketing Strategy”: Case Rozen S.R.L. (Bed Time). November 2000. Daniel is also a Professor at the Catholic University of Argentina where he teaches the following courses:… 1) Consumer Goods (Incumbent Postgraduate in Marketing – MBA UCA), 2) Global Marketing (MBA Titular UCA) and 3) 4G Brands ( Update seminar, Graduate Marketing & MBA UCA).





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