Fidel La Riva – Kantar World Panel

Country Manager – Kantar World Panel (Perú)


Economist with a postgraduate degree in Strategic Marketing from the University of Palermo, Argentina.

He has over 20 years of experience in market research and marketing. He has worked for many brands throughout Latin America. He has taught market research in various institutions of higher education in Argentina , Peru and other countries in the region.

Since October 2012, Fidel is Country Manager for Peru Kantar Worldpanel.




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