President and Chief Experience Officer – MESH The Experience Agency (USA)
Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH Experience in 2006 to fill a gap in market research.
Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. By taking an Experience Driven Marketing approach and capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)) MESH helps clients to take quicker and smarter decisions about their investment.
Working with communities in Brazil, MESH pioneered a Sustainable Research approach with PepsiCo which resulted in award recognition for innovation and insight as well as acting as a change agent for the client
MESH has offices in Manhattan (where Fiona lives), London and Sao Paulo and was showcased in a Harvard Business Review article with the headline “A New Tool Radically improves Marketing Research.” With over a million experiences collected across countries during the last decade, MESH has a rich dataset to mine to understand how people are experiencing brands today.
Outside work, Fiona loves attending the theatre, art galleries, dance and thought-provoking events.