Director & Partner – Lexia (México)
In her role at LEXIA, Laura leads interesting studies leads on brand building and brand positioning, political communication, communication and concept testing, product and service satisfaction studies, and understanding of new targets, among many others. Her extensive experience in market research includes numerous categories and profiles, and she’s specialized in children and adolescents targets.
She has a degree in Information Sciences from the Complutense University of Madrid and Master in Audiovisual Communication at the University Jean Moulin-Lyon III Lyon, France; as well as in Latin American Studies from the Autonomous University of Mexico (UNAM).
Journalist by training and researcher by choice- she found at Lexia the perfect fit for developing her passions after experiencing different media (newspapers, radio and TV). Those passions she pursues are observation and analysis of the world around her; creativity, writing, methodological imagination and enjoying belonging to an exceptional team.
For Laura, life is a stage production without rehersals, where she gets to play the lead role.