Regional Director, Latin America -MESH – The Experience Agency (Brazil)
Marcello has worked at MESH for almost 6 years after gaining experience in client side marketing and project management. He has worked on award winning studies spanning industries around the world. His passion has always been for international business and innovation; having lived, studied and travelled around the world to understand different cultures.
He has been instrumental to MESH’s expansion in Latin America, heading up the region from the São Paulo office and winning the LATAM Airlines multi country brand tracking. He led the award winning Sustainable Research project (MRS New Consumer Insight winner 2014), building a live insight community in the low-income classes in Brazil. He has worked on a number of cutting edge innovative projects combining different methodologies, always focused on understanding brand experiences.
His qualification and presenting experience includes: Finalist for Research-Live Award for Newcomer of the Year 2015, Using Experiences to Understand Consumer Behaviour – 8sustainability Conference – São Paulo 2015, Real Success From Real-Time Research– IIEX Mexico 2015, “Sustainable Research” Winner; New Consumer Insights, and runner up for overall grand prix at MRS 2014, and “From Rio to the rest of the world” Research World Magazine.