Omar Estrada – Evidens

Founder – Evidens (Mexico)


Renowned Mexican specialist for his work “Knowledge Management from human experience and consumption.” He has nearly 20 years of experience in research, has outstanding credibility and and is a recognized leader in conducting anthropological, many of which have numerous brands to consolidate their product line.

He is a trained Sociologist from UNAM, with various post-graduate studies from major universities in Mexico: business, communication, marketing, anthropology and research. Currently a faculty member for the specialty focus on Top Management Skills Development at the IPADE.

Evidens, a company founded in 2002, is recognized in the Mexican business environment for its specialization in the scope of findings and results through strategic research and in the design, development and implementation of methodologies and specialized research techniques. Together with his team he has developed successful tools focused on ethnographic techniques for different market research agencies such as: Mystery Etnográfico®, Ethno-Experience®, Ethno-Shopper®, Ethno-digital®, Online: Digital Asset Evaluation ®, Etnorama®, Brain Research and Development ShopAlong®.

Omar Estrada has successfully participated in research in traditional, modern, convenience and alternative channels; also in the sectors of chemicals, insurance, beverages, retailers, audiences and viewing habits, advertising and communication; satisfaction studies; development, evaluation, brand positioning and repositioning; image and marketing of political parties, candidates and political environments in different stages and populations; youth trends and habits and specific populations; as well as eating habits and public health. He is a passionate Mexico City resident, and observer of the different urban manifestations, because so much more is gleaned in this manner than what any society could say of itself.



Company Website

Related Sessions

View full schedule