Walter Mucchiut – Estime

Principal – Estime Neurobiomarketing Americas (Venezuela)

Walter Mucchiut is a seasoned market research and marketing consultant with over 25 years of regional and international practice, whilst he founded (4) consultancy firms ranging the areas of marketing research, mystery shopping, human talent metrics and more recently, applied neuromarketing research. With a unique knowledge of the best marketing research practices across markets within several countries, Walter is key note speaker, lecturer and trainer at several institutions worldwide, bridging both the academic and commercial worlds from a business-oriented standpoint. He represents the Venezuelan Association for Market Research – AVAI at all foreign affairs including the Americas Research Industry Alliance – ARIA, while being an active member of ESOMAR, MRS, MRA, MSPA, CASRO, AMA and now, appointed Chairman for the NMBSA




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