Ximena Vega – Claridad

Founder & CEO – Claridad Consultoría Estratégica (Peru)


Graduated in Advertising and Marketing. Studied Postgraduate in Kellogg University, USA. She has 20 years of experience in Marketing & Advertising. Ximena has been Executive Vice President Regional FCB / May and also was in charge of the Regional Bureau Strategic Planning for the Region.

She has been a member of the Global Strategy Council / FCB, representing Latin America in the World. She has done various jobs at the local, regional and global levels. Ximena has participated in the Advanced Advertising Program (AAP) in Chicago – USA and has followed Senior Trainings specialization in Planning & Research in New York, Miami, Las Vegas, Chicago, Mexico City, Santiago, Cartagena, Hamburg, Lisbon and Bucharest.

Ximena has been teaching undergraduate and graduate studies for 15 years (Academic Excellence Award – Award for Best Teacher of the Year – MBA). She has been collaborating for various mass and specialized media. El Comercio newspaper columnist. Speaker at national and international congresses. (Award for “Best Lecturer of the Year”) Author of “The Advertising (as we know it) has died.”





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