The possibility of building consumer closeness through regular conversation in a fast, affordable, and scalable manner is real when you bring those conversations online. Easy access to consumers allows insights, as well as marketing and innovation teams to ask questions when they arise, giving organizations a chance to be more consumer-centric by increasing their touchpoints with consumers. Ultimately, a deeper understanding and empathy for the consumer will lead to better products and more effective marketing. Discuss.io Co-Founder, Jim Longo, will share examples of how brands have democratized the voice of the consumer in order to drive innovation and consumer closeness within their enterprises.
1. Consumer closeness is now fast, affordable and scalable for brand teams through modern technologies that allow you to have conversations online
2. Consumer closeness is important for making fast decisions and answering questions when you have them. It is only possible when conversations are ongoing.
3. When your team better understands consumers, they produce better products faster and drive more effective marketing.