Joaquim Bretcha is an Economist at the Universitat Autònoma de Barcelona (UAB) and holds a degree in Business from the IESE. A current ESOMAR Council member for the last 8 years he has created and expanded the International Business Unit at Netquest. Both responsibilities give him the ability to stay permanently in touch with the international community of market research and stay tuned to the latest market developments. Previously, he has served as Director of Marketing and Purchases at Auchan supermarkets in Spain, Retail Director at Kantar Worldpanel Spain and Merchandising Director at Carrefour supermarkets in Spain. Most recently he has co-founded the NGO “Health us Nepal” to bring health to the remote region of Humla and has had the experience of being a TEDx Talker.