Mariela holds a Psychology degree from Universidad de Buenos Aires (UBA), and postgraduate degrees in Directive Development from the IAE, in Social Psychology, and in Market Research and Public Opinion from the UBA. She is an accomplished Market Research and Trend Analysis specialist with 20 years of hands-on experience at top consulting companies and in charge of regional projects for leading brands. She worked as General Manager for Argentina, Paraguay, and Uruguay at Consumer Trends (CCR Group). She is currently Trendsity's Managing Partner, a Professor at Universidad de San Andrés, a speaker at Vistage, and a lecturer at different seminars held in the region. She is a member of ESOMAR and SAIMO.