Urpi is CEO of Datum International, President of APEIM (Peruvian Association of Market Research), ESOMAR representative in Peru and Board member of WIN. Recently joined the GRBN Executive Management Board. MBA from Universidad del Pacífico, with more than 20 years of experience in marketing, communication and market research. She taught (for ten years) Market Research in post-graduate programs at Universidad del Pacífico and other local universities such as PUCP and UPC. Collaborator in several magazines and publications aiming to influence and contribute to the transformation of the Market Research Industry.