Diego de Icaza is an economist from Universidad Iberoamericana in Mexico, after a stint in financial services, he migrated to market research where he has been for the past 18 years both from the client and supplier side. Is Co-founder of MARES Consumer Intelligence where he currently acts as Board Member and Commercial Director. Known for his love of sports, he can carry (or try to) a conversation in regards to any of them, except with Real Madrid fans, he cannot do so with them. Movies, travel and restaurants are passions he can´t live without. He is currently married and is father to the most wonderful girl in the whole world.