Marketing researcher with more than eight years of experience participating in the creation and development of innovative research methodologies based on NEUROMARKETING. Lead teams in Latin America, evaluating advertising campaigns, packaging, UX, websites, among others. Economist and Business Administration from EAFIT University in Medellín, Colombia. I have a Master's Degree in Marketing from the Tecnológico de Monterrey in México. Marketing Research lecturer at EAFIT university since 2012.