Brittany Pinney President, the Americas Brittany, along with her twin sister Brooke Dobson, is Co-President of the Americas for TransgressiveX, a disruptive London-based insights and brand guidance agency. Always in pursuit of the best for our industry, Brittany identified the need for better techniques – more future-forward approaches leveraging the newest knowledge and developments in human sciences and machine sciences – which led her to TX. Prior to launching TX in the Americas, Britt (again, along with Brooke) was Vice President at a global marketing research agency. She has been fortunate to work extensively in Latin America markets and lead partnerships with the likes of The Coca-Cola Company, Samsung, Johnson & Johnson, and others. She is excited to be presenting at IIeX LA, along with Brooke and CEO Nadim Sadek, as they discuss the Seduction and Persuasion power of brands - come join the fun!