Vicente García Gandía, CMO FLUZO is a Cross Media Measurement Solution for advertisers, agencies, TV Channels and Radio Stations that offers real time data on audience measurement for both linear TV/radio and on demand (VOD). FLUZO uses a proprietary Automatic Content Recognition (ACR) technology to generate audio fingerprints which can reveal the audio-visual context of the consumer and the advertising impacts they are exposed to. FLUZO offers real time audience analytics for audio-visual advertising (TV, radio, online audio & video). By offering “Google Analytics” for TV FLUZO brings analytics and business intelligence to the advertising industry’s largest offline channel. As CMO, I am responsible for defining and implementing the communication and marketing strategy of the company and, in addition, I have a prominent role in supporting Sales.